Redressing the world
ALTRAMODA was born in 2009, when talking about sustainability, green and climate change was not yet a widespread trend. From the beginning, our brand has been guided by the values and deep beliefs of our founder, Elena Mancinelli.
His determination to create a world in which his children could thrive without having to heal the wounds of an overexploited planet, the discovery of a new pace of life in harmony with nature, the lack of sustainable alternatives to conventional clothing in Italy have pushed Elena to found ALTRAMODA.
Since 2009, ALTRAMODA has challenged the conventions of the fashion industry, bringing innovation, sustainability and awareness to people with the deep belief that fashion could be a vehicle for positive change.
Our battle cry
Altramoda isn't just changing fashion; we are the tip of the spear.
A call to arms against the environmental and ethical negligence of our times.
We are here to shatter the status quo, uniting beauty and sustainability in an act of defiance against a world bent on self-destruction.
Wake up and rise up
The world burns while society numbs itself. Not on our watch.
Altramoda is the spark in the dark, the wake-up call for a society that is sleepwalking towards oblivion.
We are here to light a fire in the hearts of humanity, to notice, value and defend the beauty that is slipping through our fingers.
Our collections are more than clothes; they are a reminder to live fully, love deeply, and fight fiercely for the world around us.
Diversity and inclusion
Altramoda is not simply creating fashion; we are weaving a tapestry of humanity.
Diversity and inclusion are the warp and woof of our very essence.
We celebrate every body, shade, shape and identity, creating collections that reflect the limitless diversity of Nature.
Be who you are and wear what you believe in.
Our Values
Since 2024 Altramoda has been a Benefit Company
This means that it intends to pursue multiple objectives of common benefit and operate in a responsible, sustainable and transparent way towards people, territory, environment and other stakeholders.
Starting from 2024, ALTRAMODA annually draws up a report relating to the pursuit of the common benefit, attached to the company budget.
