The wording Cruelty-free includes all those products that the manufacturer indicates have been made without causing any suffering to animals. There are both products guaranteed cruelty-free by certification bodies and recognized associations, but also items that only report a self-certification by the manufacturing company.
In the certified products, we highlight Stop animal testing promoted by LAV (Lega Anti Vivisezione) and the Cruelty-free and Cruelty-free and Vegan standards of PETA (People for the Ethical Treatment of Animals). Many associations today, such as PETA and LAV, fight to guarantee animal rights and to stop cruel practices such as testing and vivisection.