Index
Why Gen Z is the engine of change
Generation Z (born 1997-2012) grew up in an era of environmental and social crises. With unlimited access to information thanks to social media, young people are increasingly aware of the negative impact of traditional fashion on the planet and people.
According to a 2024 study, over 70% of Gen Z prefers to buy from brands that demonstrate a real commitment to sustainability and ethics. For them, fashion is not just aesthetics, but a means to express values ​​and make a difference.
The second-hand revolution
The charm of vintage
Second-hand is no longer seen as a "second-hand" option. Instead, young people consider second-hand clothes a cool and unique choice, which allows them to stand out from the crowd.
The positive impact
Buying used reduces:
- CO2 emissions : No need to produce new garments.
- Textile waste : The life cycle of clothes is extended.
- Consumption of natural resources : Such as water and energy.
The Boom of Resale Platforms: Vinted and Depop
Resale platforms like Vinted and Depop are now a point of reference for Gen Z:
- Ease of use : With just a few clicks, you can buy or sell clothes directly from your smartphone.
- Community : These apps create a sense of belonging, where users share common values ​​of sustainability.
- Affordability : You can find quality items at lower prices than traditional stores.
Interesting fact
According to a recent report, 40% of Depop users are Gen Z, confirming their role as leaders in this revolution.
Brand transparency is a must
Young people want clarity
Gen Z isn't satisfied with empty advertising slogans. They want to know:
- Where the materials come from.
- Who produces the clothes.
- The environmental impact of each product.
Brands that respond to this need
Examples like Altramoda , which offers sustainable and transparent Made in Italy garments, demonstrate how it is possible to build trust with younger consumers.
Combining second-hand purchases with shopping for new clothes in natural and organic fabrics is a great choice. For example, defining our style with targeted vintage purchases, but keeping organic cotton underwear and socks in contact with the skin.
Conclusion: A sustainable future is possible
Gen Z is proving that a more sustainable approach to fashion is not only necessary, but also achievable. Thanks to their commitment, second-hand, resale platforms and transparent brands are becoming the norm.
If you are looking for a brand that combines style, sustainability and transparency, Altramoda is the right choice. Together, we can build a greener future, one conscious choice at a time.
