White Stuff is a British brand that places respect for the environment and people at the heart of its philosophy. With a careful approach to sustainability, the brand is committed to reducing the impact of its production, adopting certified materials and more responsible processes.

In 2024, 70% of White Stuff garments were made with sustainably sourced materials, including 100% certified organic cotton, GOTS or OCS certified, Fairtrade or recycled, and 90% certified viscose. Additionally, the brand has invested in using 100% renewable energy in its stores and offices, and in adopting fully recycled and recyclable packaging for shipping and logistics.

White Stuff's commitment also extends to social issues: since 2010, the brand has donated over £4.6 million to charitable projects, continuing to support fair trade and community initiatives.

Combining quality, aesthetic research and environmental responsibility, White Stuff offers a fashion that enhances uniqueness and creativity, offering versatile and comfortable garments, suitable for different occasions.