- Why Regulation is Crucial in Sustainable Fashion
- The European Green Deal: objectives and impacts
- The Transparency Regulation: more clarity for consumers
- Challenges for Small Sustainable Brands
- How Altramoda faces these challenges
- Conclusion: A future of shared responsibility
Why Regulation is Crucial in Sustainable Fashion
Fashion is one of the most polluting industries in the world, contributing to CO2 emissions, water waste and textile waste. Despite voluntary initiatives by many brands, the lack of clear rules has allowed the proliferation of unsustainable practices and greenwashing phenomena.
Regulation plays a key role in:
- Establish uniform standards.
- Ensuring transparency for consumers.
- Pushing brands to truly commit to sustainability.
The European Green Deal: objectives and impacts
What does it include?
The European Green Deal , adopted in 2019, aims to make Europe the first climate-neutral continent by 2050. For the textile sector, key initiatives include:
- Circular Economy : Incentives for recycling and reusing materials.
- Textile Waste Reduction : Brands required to collect and recycle their products.
- Sustainability in materials : Promotion of biodegradable and low environmental impact fibres.
The impact on fashion
With the Green Deal, brands must rethink the entire life cycle of products, from design to end-of-use. This means investing in innovative materials, sustainable production processes and circular economy solutions.
The Transparency Regulation: more clarity for consumers
What it is and why it is important
The Transparency Regulation (“Corporate Sustainability Reporting Directive” - CSRD), which came into force in 2024, requires companies to provide detailed information on:
- Origin of materials.
- Working conditions in the production chain.
- Environmental impacts of each product.
This regulation aims to combat greenwashing and give consumers the tools to make informed choices.
What it means for brands
Big brands have the resources to adapt quickly, but small brands can struggle with the costs of reporting and transparency.
Costs and bureaucracy
For small brands, complying with these regulations can be a significant challenge:
- Compliance costs : For example, implementing material traceability systems.
- Unfair Competition : Fast fashion giants can afford to invest in sustainability only as a facade, while still maintaining unsustainable business models.
Growth Opportunity
However, these regulations also offer opportunities for small brands that already practice ethical and sustainable production. They can position themselves as authentic leaders in an increasingly conscious market.
How Altramoda faces these challenges
Altramoda, with its philosophy of sustainability and transparency, is a virtuous example of how a small brand can respond to new regulations:
- Transparency already integrated : Each product has a detailed description of the materials and the production chain.
- Natural and eco-friendly materials : Such as pure wool and organic cotton, compliant with European standards.
- Support for local communities : Promoting ethical and worker-friendly Made in Italy production.
Thanks to these values, Altramoda positions itself as a model of innovation and coherence in an evolving regulatory context.
Conclusion: A future of shared responsibility
New regulations, such as the European Green Deal and the Transparency Regulation, are important steps towards a more sustainable fashion. However, their success will depend on the ability to support small brands, which are the heart of true innovation in the sector.
As consumers, we can make a difference by choosing brands that embody the values of sustainability and transparency. Altramoda is one of these: a brand that demonstrates how it is possible to grow while respecting the planet and people.
