Since 1998 THE BEAUTY SEED has been a point of reference for cosmetics with a high Aloe vera content: always formulated with high percentages of ORGANIC Aloe vera juice with green bases (without using silicones, mineral oils, SLS/SLES, parabens.. .) for cosmetics that have always been natural, ethical, vegan, respectful of the skin and the environment.

Today enhanced with fermented organic Aloe Vera.

Fermentation is the innovation and natural evolution of phytocosmetics: a natural process with which the food world has been innovating for centuries, creating new precious foods (bread, vinegar, beer, yogurt, chocolate...), it allows the transformation of natural ingredients into cosmetics, enhancing them and strengthening what good nature offers us for our skin. Thanks to this natural process, combining nature, innovation and technology, it is possible to convert the most inert fraction of Aloe juice (hemicellulose) into components with high cosmetic activity, thus enhancing the precious virtues of this well-known botanical active ingredient.

Properties of Organic Aloe Vera

The beneficial and beauty properties of Aloe Vera have been known since the Egyptians but it was during the 1900s that science also recognized its value. In fact, aloe vera contains an infinite number of nutrients such as vitamins, minerals, amino acids and mucopolysaccharides which are absorbed deeply by the skin thanks to the hydrating action of the plant. The extraordinary nature of Organic Aloe Vera consists in the fact that it manages to provide different benefits based on the characteristics of the skin. On oily skin it purifies it and has an astringent action, on dry skin it hydrates it, on irritated skin it calms it and on those affected by acne it contributes to the regulation of sebum. It is also perfect for men as an aftershave.

The main beneficial properties for the skin but also for the hair are:
• Moisturizing , Aloe, in fact, contains large quantities of water and is able to deeply and effectively hydrate even the driest and most dehydrated skin;
• Soothing , aloe gel is able to give relief and calm the skin in cases where it is irritated. For example, it soothes after shaving, refreshes in case of exposure to the sun, sunburn and red skin, regenerates the skin in case of pimples;
• Renewing , regenerating and anti-aging as Aloe stimulates the production of collagen and elastin, responsible for young and healthy skin, thanks to amino acids, vitamins and minerals, and the natural processes of cell regeneration;
• Purifying thanks to the polysaccharides and anthracene derivatives which guarantee its bacteriostatic and antifungal characteristics, ideal for impure and seborrheic skin.

Bioearth, bionatural cosmetics for twenty years

Bioearth is an Italian pioneer company in natural and organic cosmetics that undertook this path when the problem of chemical substances on the skin was still felt by few. The idea of ​​creating cosmetics made only with vegetal and organic active ingredients comes from a sincere and profound love for nature and obviously ourselves. Bioearth cosmetics are not only bionatural but are also effectively effective and have clearly visible results .

Bioearth cosmetics do not contain :
• Synthetic surfactants (MEA/ TEA/DEA (amines and amino derivatives), Sodium Lauryl Sulfate (SLS), Amonium Lauryl Sulfate, TEA-lauryl sulfate, Magnesium Laureth sulfate, MEA Laureth sulfate, Sodium laureth sulfate and Amonium laureth sulfate) in as they could be too aggressive for the skin and therefore alter its protective function, facilitating the appearance of dermatitis.
• Preservatives, stabilizers and emulsifiers such as Polyethyleneglycole (PEG), Propylen glycol, Butylen glycol, Polypropylene glycol, Ethylene glycol, Carbomer, Carbopol, Imidazolidinyl Urea, Methylparaben, Propylparaben, Butylparaben, Ethylparaben, Quaternium 15, kathon CG, Grotan, Euxil or Isothiazolinones , Diazolidinyl Urea.

Vegetable oils and butters and food thickeners are used to thicken and emulsify cosmetics. The cosmetics are formulated in such a way as to guarantee clean products that spread well without the need to add plastic.