Rifò wants to create a line of quality clothing and accessories produced entirely in Prato and its surroundings with 100% regenerated and regenerable fibers. In fact, Rifò is a Tuscan inflection of the verb "rifare". The choice of the name also represents the way of speaking of the artisans who invented, more than a hundred years ago, the method of regenerating old clothes to produce a new yarn: the so-called "Cenciaioli". Furthermore, Rifò because they "redo" a traditional craft that in recent years was disappearing.
-They transform old clothes into a new fiber to give them a new value.
-They love to keep alive ancient artisanal textile traditions.
-Each product is made in Prato, less than 30 km away. Producing at "km 0" enhances the territory and limits fuel consumption.
-They hope for a return to emotions, to giving value to clothes like once upon a time.
The fibers they bring back to life are the precious CASHMERE, creating sweaters, cardigans, scarves and hats for women and men. For the summer, they have activated a regeneration chain of used JEANS, with which they create sweaters, pullovers, sweatshirts and trousers, and with old pure cotton garments they create colorful scarves, shawls and towels.
