BIOPURE

BIOPURO is a brand of Nivel, a Tuscan company that produces organic detergents and cosmetics in its Lucca factory.
They produce exclusively natural and certified organic products in compliance with the principles of environmental compatibility and social equity, because they believe that living sustainably is a choice made of daily gestures, leaving future generations a healthier world.

Detergents and cosmetics are all cruelty free, they do not test on animals and do not use animal products or derivatives.
Within their Research Center in Lucca, consisting of a highly specialized laboratory, they always develop new products and carry out chemical/physical stability and activity tests, and microbiological checks. Furthermore, they make use of primary control institutes for all tests relating to efficacy, dermatological and heavy metal analysis.

The detergents are also sustainable in their packaging, as they use: bio-plastic, loose or returnable, all with the aim of promoting zero waste and the circular economy.